asiancreatives

Intel and Codemasters teamed up to promote Intel’s new Core processor with the latest F1 2015 game launch. Gamers worldwide clock up hundreds of hours perfecting their racing skills indoors, but unlike real F1 drivers, there’s no credit for their efforts. So we created the world’s first F1 2015 Indoor Season by finding a gap in the F1 calendar that Intel could truly own. Partnering with Twitch, the gaming social platform - gamers and F1 fans around the world became real champions with real trophies.

Winning pitch idea to execution | Razorfish