asiancreatives

To promote Intel’s new powerful Core processor with Codemaster’s latest F1 game release, we were driven by the insight that gamers clock up hundreds of hours tuning their racing skills indoors. But unlike IRL F1 drivers, there’s no credit for their efforts. To give them the glory they deserve, we created the world’s first F1 Indoor Season. Finding a gap in F1’s calendar, in-game races streamed live, an annual event Intel x Codemasters could truly own. Partnering with Twitch, gamers worldwide became real champions with real trophies.

Winning pitch idea to execution | Razorfish