Getting down with UGC

 

Making a social campaign for a financial brand is like open house for internet trolls. And total burnout for caffeine fuelled community managers! Barclaycard’s new platform was about bringing people together for better everyday moments. Naturally, and a bit nervously, we invited customers to get involved. Thankfully they did. Making it altogether better. This is their film.

The most positively received social campaign with maximum engagement for Barclaycard | IRIS

 

{A few examples of the inspirational films we posted daily to get customers involved}

{Examples of how the campaign rolled out on social and Barclaycard online channels}