Blowing up GenZ
with BDE. WTD!
To launch new NYX Duck Plump Extreme Sensation lip gloss we redefined what BDE means for GenZ… BIG DUCK ENERGY! It’s for everyone regardless of their dick status. BDE spread from humungous inflatable ducks with giant plumped lips taking over Hollywood! Naturally, pouty beauty influencers and millions of NYX fans on social all went... What the duck!
Big Duck Energy launched globally | McCann Worldgroup/MRM
WTD! Plumping Stations
