asiancreatives

NYX was born in L.A, where Hollywood is all about Big Dick Energy. To launch its new Duck Plump Extreme Sensation lip gloss, we took on the passé BDE and redefined it for today’s Gen Z, to be inclusive of everyone regardless of their dick status. Our social teaser film shows giant rubber ducks with plumped lips taking over the famous Hollywood sign, to spread Big Duck Energy over L.A! The launch went off the ducking charts as it plumped up the volume on social media, where pouty beauty influencers and millions of NYX fans all went... What the duck! This blew up into plumping stations, social giveaways and more engaging content worldwide.

Global Launch Campaign | McCann/MRM New York