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To drive stand out in a very cluttered on-the-go water bottle market, we made a splash with an Augmented Reality game for drench. The first on-pack AR in this sector. Triggered by the on-pack 'Clever Goldfish', the online game allowed consumers to play out the brand proposition of simple, memorable, amusing and radical to win health-focused prizes.

360 campaign - the AR game aligned to the TVC drove physical interaction with the product, surpassing redemption targets by 7.4% | Elvis & Dare