Are you a
smart goldfish?
The on-the-go water bottle market in supermarkets is totally saturated. To help Drench stand out, we drenched our brains and created the first on-pack Augmented Reality game in this sector. Triggered by the label’s 'Clever Goldfish', using your head to play the online game could win health & wellness prizes.
360 campaign - the AR game aligned to the TVC drove physical interaction with the product, surpassing redemption targets by 7.4% | Elvis & Dare