A campaign that played
out our way. Obvs.
After creating kit launches for Real, Bayern, and Chelsea, came Juve – our favourite child. We coined their ethos ‘OUR WAY OR NO WAY’, distilling their north Italian fight and spirit. Then used 'The old lady' to destroy the pop, hype, and drama surrounding the game. Deeply resonating with their beloved fans – one even broke into an adidas store for a shirt, nothing to do with us… No way!
New shirts sold out in first week of launch | IRIS
