3 on 3. First goal wins!

A caged Nike football tournament for London kids! Getting them to escape being boxed up at home and enter our cages for total boss status in their ends! We set the rules: 3 on 3. 3 minutes. FIRST GOAL WINS.

We renamed London boroughs after Scorpions and hundreds of thousands of kids repping their ends flooded in. Fully integrated campaign from OOH, experiential, player engagement, entomologist’s in schools, and Scorpion packs in stores, with schools and community supporting the programme for this pre-world cup tournament. This mini epic Cantona commercial also helped: http://y2u.be/XG0aCa9-bLI

"This integrated football marketing initiative was the most comprehensive and successful global campaign ever executed by Nike" Nike president Mark Parker | Wieden+Kennedy