NIKE SCORPION FOOTBALL

 

We were lucky enough to work on this amazing Nike football experience in a cage - how do we get London kids excited about Nike Scorpion Football.

3 ON 3. 3 MINUTES. FIRST GOAL WINS.

We renamed London boroughs with Scorpion names and kids went bonkers to compete with each other. Hundreds of thousands of kids got involved and outdoor posters across London got everyone talking about the pre-world cup football tournament. Accompanied with this famous Eric Cantona commercial youtube.com/watch?v=XG0aCa9-bLI

"This integrated football marketing initiative was the most comprehensive and successful global campaign ever executed by Nike" Nike president Mark Parker | Wieden+Kennedy