A new social voice
to give relief

Who follows a constipation brand? Exactly! To relate with constipation sufferers everywhere and fire up a real following, we did what seemed impossible. Breaking through the barriers of the poo taboo, using wit and humour to launch Dulcolax social channels... dropping 50+ individual pieces of content over 2 months – all designed to help ease constipation, well laughter is part of the best remedy to better bowels.

Organic growth from 50 followers to almost 6000
Creative leads for multiple markets | McCann/MRM New York

{The IG Feed}