THE JOYVILLE LOL FEST

 

Cadbury’s is the UK’s favourite chocolate brand and producer of joy. However, we found the nation isn’t as jolly as it could be, and only laughs 17 times a day. Sad truth. To help the UK get its fill of joy, we created the Joyville LOL Fest, a digital festival that rewards you for all the joy (LOLz) you spread in your digital social life to make the nation truly joyful. Reaching LOLz targets unlocks unique tents - the world's first machine to tweet in chocolate (fact), choc-mobile car racing (AR) and chocolate pressed playable records (yes we really made them playable).

Sweeter still, we beat 15 ad agencies to win the pitch | Elvis