Coz Brits don’t LOL enuff

Being the nation’s favourite choccy brand, Cadbury’s produces more joy than anyone in the UK. However, us Brits aren’t as jolly as we could be, only laughing about 17 times a day. To help the nation up its jolly, we created Joyville LOLfest, a digital festival that rewards you for joy (LOLz) you spread on your socials. Hitting LOLz targets unlocks experiences - world's first machine to tweet in chocolate (fact), first ever choc-mobile car racing (AR), and chocolate pressed playable records (we really made them playable).

Sweeter still, we beat 15 ad agencies to win the pitch | Elvis