Countering the counterfeits
Winning a pitch and growing McCann Worldgroup’s L’Oréal business was a thing of beauty. We reimagined 'The next dimension of beauty’ by doing what no brand has ever done, take on the so-called cosmetics industry. Creating an experience people actually need and wish existed. Our future-facing platform authenticates all beauty products from any brand and rewards you for reporting the fakes. The film sold the vision, ambition, and impact of the connected experience (intent from data analysts).
This winning idea with trust and reward unlocked many L’Oréal immersive projects for McCann globally | McCann Worldgroup/MRM
L’Oréal creates beauty that moves the world, not beauty that harms the world.
A preview of the DECODEBEAUTY Experience.
