DECODEBEAUTY
We helped McCann Worldgroup win big, growing the L’Oréal business by reimagining 'The next dimension of beauty through immersive experiences'. We expected rival agencies to follow the Metaverse trend, so we did what no brand or agency has ever done, take on the so-called cosmetics industry. Creating an experience people actually need and wish existed.
We found 52% of shoppers lost trust in a brand after unknowingly buying a counterfeit version of its product. But they face much worse with fake beauty products. To help wipe out harmful bogus products, we created DECODEBEAUTY. A new platform that authenticates all beauty products, no matter what brand and rewards you for reporting fakes. Our pitch film sold the ambition, idea and its societal impact, with a vision of the connected experience and potential results (intent from data analysts).
This winning idea with trust and reward unlocked many L’Oréal immersive projects for McCann Worldgroup globally | McCann/MRM New York
L’Oréal creates beauty that moves the world, not beauty that harms the world.
A preview of the DECODEBEAUTY Experience.
