Have a clear trip

The rise of India’s young middle class has led to an explosion of modern-day travellers. But the online travel booking process is as chaotic as daily life, as an assault of pop-up banners, flashing offers, and complex UX bombard your eyes. But not Cleartrip. It lives to make booking simple. We positioned the brand as ‘CLEAR’. Quick 10-15 second TV spots were created (a first in India), with iconic graphic OOH posters and social content. Showing the clear and easy way to book your travel.

New brand tone with national positive sentiment | Wieden+Kennedy