HAVE A CLEAR TRIP
With India’s chaotic travel process everyone’s looking for a clear way of doing things but when you try to book holidays, flights or hotels, it’s a pop up nightmare with hundreds of taps and clutter getting in the way. Cleartrip is the only travel site in India that makes the booking process as simple as possible. We positioned the brand as 'CLEAR', going against competitors that are filled with flashing offers, complex user experience, and hidden charges. Quick 10-15 second TV spots were created (a first for India) plus a series of iconic graphic outdoor posters and social activity.
New brand tone with national positive sentiment | Wieden+Kennedy
