FOLLOW YOUR INSTINCTS
When people try on jeans, they’re more likely to buy them. We used this methodology to create a bespoke partnership with Wrangler and Lomography to form a dual branded LOMO camera that customers could win by simply trying on jeans. The complete shopper experience included window displays, interactive denim units, store posters, B2B Direct for retail outlets and a customised site.
The collaboration generated 538% sales increase in France alone | Elvis
SECOND SKIN
We won the Pan-European Wrangler account for Elvis with 'Second Skin'. It's all about highlighting the individual beauty of human skin while revealing Wrangler's contemporary fitting denim. We used renowned photographer John Ross, famous for his abstract album cover artwork, to appeal to a youthful audience across Europe.
This behind-the-scenes clip shows the scope of the campaign.
