asiancreatives

GenZ are driven by experiences. Ones you want to capture and relive. And no other piece of fashion captures more experiences than beloved, worn in denim. We brought great jeans and capturing experiences together with a Lomography X Wrangler partnership. Through a great variety of retail media across the shopper experience, we invited the youth of Europe to experience the fit of the new range to win a dual brand LOMO camera. 

The collaboration generated 538% sales increase in France alone | Elvis

While other jeans brands simply show off their different colours, cuts, and fits, we wanted to highlight the individual beauty of human skin, while revealing Wrangler’s contemporary fitting denim – the idea of ‘Second Skin’. The clients loved it and chose to run with our Pan-Euro pitch winning concept. Shot by renowned photographer John Ross, famous for his abstract album cover artwork, to appeal to Europe’s youth. 

Behind-the-scenes clip shows the scope of the campaign.