HAVE THE COURAGE TO BE YOURSELF

 

Ray-Ban has been a popular cultural icon for generations. But millennials see the brand as just eyewear, preferring brands that stand for something greater than products. To get people talking about Ray-Ban, we positioned the site as a media outlet, centred on the brand’s true spirit that progress comes from the unreasonable ones. Inspirational content empowered the next generation to have the courage to be themselves.

Leading idea for pitch | Tribal Worldwide

 

{Site design look & feel}