Courage to be yourself

A pop culture icon for generations, but today’s youth see Ray-Ban as just sunnies, and not that it stands for something greater than cool eyewear. To get them to see eye-to-eye with the brand’s purpose, we needed to be as progressive as they are. And repositioned the brand site as a media outlet, where content inspired and empowered them to have the courage to be themselves.

Leading idea for pitch | Tribal Worldwide

{Site design look & feel}