Turning dark times,
into good times
In the UK, 6 pubs a week are calling time. Dark times even in the hazy days of summer. Since Magners is made in the dark for its unique taste, we wanted pubs and their patrons to taste the sweetness of bright summer days again. We searched the land to find pub gardens parched for a much-needed makeover and invited them to win a cider garden transformation – over just one night – Made in the Dark… into chill out magical cider gardens for all to enjoy, and even better with a Magners, local acts, and artists showcasing their talents.
Magners On-Trade exposure peaked | Elvis
Cannes Lions best use of experiential marketing
