The museum of lost art
More art is missing in the world today than what is displayed in all the world’s museums combined. We set out to help find missing masterpieces with a TV that doubles as an art frame. 12 iconic lost artworks were showcased on Samsung Frame TVs in homes, Samsung stores, and social media, inviting the public to help find them. While art crime detective agency, ARCA, followed leads from our hotline.
We engaged a global audience, with live news coverage. Police arrested a suspect | Edelman Deportivo
{The 12 Iconic Missing Masterpieces}
As the campaign took off and art enthusiasts shared clues, Dutch police arrested a man
in suspicion of stealing Van Gogh’s ‘The Parsonage Garden at Nuenen in Spring’.