PINT BLOCK
When it comes to drink driving, young men don’t listen to government advice, they listen to their mates. To stop drivers from having a pint, we created new pub behaviour - The Pint Block - inventive ways to Pint Block a mate, because a mate doesn’t let a mate drink drive. Talent who lost friends to drink driving helped launch the nationwide campaign. Social films and posters with an irreverent tone were the perfect ammo to disrupt our audience’s attitudes and behaviour.
20 December Launch, ‘Crazy Friday’ before Christmas | VML
D&AD Pencil Winner
60 ways to stop your mate having a pint and getting behind the wheel. A pint block for each of the 60 drivers aged 17-24 killed or injured every month. National pub takeovers with posters & bespoke Pint Block merch.
