asiancreatives

Baileys is mostly enjoyed at home, but now it wanted to be in the on-trade. And according to research with Kantar, there are two dining personality types, those who stay for dessert or those who get the bill. Would people stay for a Bailey’s dessert? We put it to the test with a game, ‘Baileys Dessert Bingo’, a live social experiment, where four waiters competed against each other to see who could spot the difference. Using Sharon Horgan as our host was the cherry on top.

Social & VOD launch assets firmly put Baileys on the dessert menu | Creative Directors | VML