Baileys Dessert Bingo

 

Baileys wanted to increase its presence in restaurants, but who orders Baileys when eating out? Research showed there are two dining personality types, people stay for dessert versus those who get the bill. But would people stay for a Bailey’s dessert? We put it to the test with a live game where our waiters battled to see if they knew which customers would ‘Bill or Baileys.’ Sharon Horgan as our host was the cherry on top.

Social & VOD launch assets firmly put Baileys on the dessert menu | Creative Directors | VML

 

{Trailer and teaser content}

{The experiment}