Out with the bold,
in with the new

 

Having been the makeup of makeup artists for generations, Max Factor wanted to be the makeup of a younger generation who are bolder in expressing themselves. We upped our boldness to match theirs. Bold claims, bold looks, and bold eye flutters with fully crowned lashes, all starring a young bold starlet - Victoria’s Secret superstar angel, Stella Maxwell.

Launch TVCs, print, digital, social and retail | Leo Burnett

 

{Social - Behind the scenes exclusive content with Stella Maxwell}

'Better for your skin than no foundation'

Not just another beauty ad, no other foundation can make this audacious claim.

{Social - Intelligent Ingredients for Healthy Skin Harmony}

{Social - Q&A with Stella Maxwell on the new lip product, Honey Lacquer}