OUR WAY OR NO WAY
As part of the global new positioning for adidas football #bethedifference we created a 2015/16 kit launch campaign for Juventus FC - ‘OUR WAY OR NO WAY’. It's a belief that defines Juve’s game and partnership with adidas.
The film concept is simple - destroy the pop, hype and drama that surround the game. The campaign included film, posters, press pack and store window display. Launch stunt concept also attached so you can see how we saw this being played out.
Results: Half a million hits on YouTube on day one | Agency: Iris